Culture Roadmap
The Challenge
You'd like groups across your organization to be more collaborative or innovative or productive or passionate about providing an exceptional customer experience.
Perhaps competencies have been identified, new leaders introduced, structure changed, coaches engaged and new systems implemented, but still few changes in behavior are evident.
Silo behaviors persist, good ideas fail to be commercialized, productivity remains flat and customer loyalty is static. Culture is sticky. So how do you change it?
Create a network effect of culture change
We see culture change as a uniquely different approach to that typically used in operational change efforts. To be sustained and embedded as ‘the way we do things around here’, it needs to happen at both the organizational and local level through changes in practices. 70% of knowledge worker time is spent in interactions and it is in the social, managing, operating and learning practices of the organization and its different functions and teams that organizational DNA resides. From these changes, new assumptions, heroes, symbols and stories can emerge which create a network effect of culture change, accelerating shifts in norms of behavior and beliefs.
Use leaders as amplifiers
Senior executives, mid-level executives and managers play different roles in culture change. Their behaviors and practices act as amplifiers of the culture so leaders are a significant lever in creating culture fit to strategy.
Three steps - Conviction, Ignition, Diffusion
We help leaders understand their role and how to effectively shape culture through a three-step process: Conviction, Ignition and Diffusion. We work with organizations to support accelerated, sustainable culture development. With deep experience in complex change we are able to bring new insights to your culture challenges. Let us help you create your culture roadmap.
"Maintaining a culture is like raising a teenager...I'm thinking in terms of the constant attention and sense of urgency...You're constantly checking in. "What are you doing? Where are you going? Who are you hanging out with." Ray Davis, Umpqua Bank
