About Culture Strategy Fit
Shaping culture by design
The choice is strategic. Is your organizational culture evolving by default or are your leaders deliberately shaping a culture that will lead to sustained gains in performance?
Lifting performance
Our focus is on helping organizations and their leaders lift their performance by aligning culture fit to strategy. Our goal is to help improve performance in these areas:
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Strategy execution – achieve challenging new directions
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Brand promise – deliver distinctive performance for lasting loyalty
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Innovation – accelerate bringing more value to stakeholders
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Agility – rapid adaptation to external change
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Talent – attraction and retention of the best talent
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Productivity – removal of culture drag that drains efficiency
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The change gap – end the cycle of business transformations, mergers and systems changes that don’t see their promised value
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Risks – manage the hidden risks that strong cultures create that undermine survival
New thinking about culture change
Conventional wisdom is that culture change takes many years. We help organizations step away from the current paradigm of slow change to tap into the power of three strategies: Build Conviction, Spark Ignition and Accelerate Diffusion. These strategies focus on the influence and actions of leaders and pivotal groups at the executive, middle-level and front-line levels. Leaving behind outdated culture assessment and change approaches, our method focuses on educating and supporting these influencers in their role as culture change catalysts. We help these groups identify where and how to build network effects of change to beliefs, behaviors, routines and practices within their areas of influence so that specific beliefs and norms can be impacted.
Our unique methods for working with underlying beliefs and assumptions, for building leadership capability and using day-to-day practices to realign group norms, result in small and large waves of culture change that get embedded into work life in a positive and sustainable way. That’s culture by design.
"If you get the culture right, then most of the other stuff, like great customer service or building a brand will just happen naturally."
Tony Hsieh, CEO, Zappos.com
